With fashion being something that I love and truly care about deeply, I quite often find myself looking for new clothing brands to cop from. I personally really enjoy brands like Stussy, Undeafeated, and 10 Deep. But being in Denver there are plenty of dope brands like Rif.B, Cones, Wue Clothing, Last Ones Left, and many more. After being quiet for the past few years, the Colorado based brand The Crafty Collective is here to pick up where they left off. The brands official release date was January 31st, and there unique Fall/Winter collection has definitely demanded our attention. I sat down with one of Crafty’s founding members Lamont Lynch and we talked about the history of the brand, style inspirations, and much more! Check it out below.
When was Crafty founded and what was the inspiration behind starting it?
“Crafty Collective was founded around my sophomore/ junior year of high school back in 2012. We bought the equipment necessary to start making shirts and sweaters for ourselves in the basement and called it Crafty. I guess we just had a knack for something different and we had countless ideas of fresh apparel we could make for ourselves”
As a representative of Crafty clothing, how does it feel to see the brand take off how it has so far?
“Its an amazing feeling, almost unreal, especially being that Crafty Collective started as something we just did for ourselves in the basement. So that we could wear something different, for the fun of it kinda thing. People loved it from the jump. The mission was never to copyright our brand and become a business like we are now. After so many people began to ask for it, it only made sense that we supply it. All of the the pieces just came together. We have fun with this whole fashion thing so it feels good that people see the love and time we take into making some of freshest apparel in the city”
When it comes to fashion who happens to be your biggest style influence and why?
“My biggest style influence has always been my mom, she is one of the freshest people I know. What I love about her approach to her style is that she doesn’t believe in being boxed in to “Norms” and can give a damn about other peoples opinions. Dress to express and you’ll impress”
What can we expect to see from Crafty’s upcoming 2017 Spring collection?
“I don’t want to give away the spring vibe just yet! What I will let you know is that we will continue to evolve and continue to provide feel good clothing for those who love Crafty and keep the flame keeper lifestyle on top. Those who have been following us since day one see our progression and how far we have came. We will continue to push that envelope. We see no boundaries.”
The culture in the city has been expanding rapidly, how do you feel about the direction the city is going in?
“THE CULTURE IS EXPANDING RAPIDLY, and I love it. Having been raised in denver, I know a bit of culture and style is what Denver has been missing. Im just happy to be apart of it and be able to be a driving force to this”
Besides Crafty apparel, what is your favorite brand?
“I like “10deep” because they started out a lot like we did. To see how big they have become getting it the same way we do is inspiring. It shows that it can be done. Not that I ever had doubt but it feels good to have an established brand set a bar for us to aim to exceed.”
Everybody be sure to check out Crafty’s catalogue on their website TheCraftyCollective.com